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Smart ideas.

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Uniquely crafted.

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Stacks Image 78970

Whether it's a single deliverable or a strategic campaign utilizing an effective mix of our services, our goal for you is the same:
create impact, develop a connection with your audience, and have a delightful experience working with us.

Let's get started!

 
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Our services.

    tv Video and multimedia
    • Product/service introductions and walkthroughs
    • Book trailers
    • Point-of-Sale/Point-of-Contact digital display
    • Interactive guided presentations
    • Information kiosks
    • Interactive PDFs
    architecture Design
    • Websites
    • Graphics
    • Social media visuals
    • Posters
    create Writing
    • Promotional/Collateral
    • Video scripts
    • News/information
    • Press releases
    • Technical (user guides and manuals)
    • Proposals
    campaign Communications management
    • Change management
    • Communications strategy/plan
    • Integration of digital messaging with existing and new communications channels/vehicles
 
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About us.

Digital Marketing Concepts (DMC) is Jay Lindell, a forward-thinking, customer-focused creative business manager with more than 40 years of corporate, retail, healthcare, financial and industrial communications experience.

DMC is the 21st century incarnation of Jay's mid-1980s communications business, Video Marketing Concepts. The hallmark of VMC was VideoSell™, an integrated sales management program Jay developed for businesses of all sizes. VideoSell combined the use of direct mail, telemarketing and VHS video presentations to generate and qualify sales leads before — and sometimes instead of — incurring the time and expense of in-person sales calls. Extremely cost-effective. Wildly popular. And way ahead of its time.

As was the Micromercial™, a specially produced 15-second video with no sound. Developed for use on the nascent outdoor video billboard medium, Micromercials combined the visual impact of a music video with the sales message of a TV commercial, enabling busy passers-by on foot or in vehicles to quickly absorb the key sales message of the featured products and services. VMC worked with Mitsubishi to pilot this new advertising medium on video screens in New York and several U.S. sports arenas. That experience led to Jay joining Sony's Video 1 group as the Marketing Manager for their Jumbotron screen in Times Square, New York.

In 1994, Jay joined Ernst & Young working in marketing and communications for the firm's IT division. In a 30-year career there, Jay directed and created a wide variety of deliverables including: web sites; videos; marketing collateral; brand identity; interactive learning; change management communications; print and digital graphics; product and service promotions; data visualization; user guides; technical manuals and more.

In 2024, Jay left EY and started DMC to help nice people like you with your marketing and communications needs.

 
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Our work.

Find the samples you're interested in seeing by selecting the category button(s) below, or enter a word or phrase in the Search field.

What I did
Concept, script, design, graphics, music sourcing, editing

Delivery medium
MP4 video

Tools used
Photoshop, Camtasia

Sample viewing medium
Video (browser)

What I did
Concept, script, design, graphics, music sourcing, editing

Delivery medium
MP4 video

Tools used
Photoshop, Camtasia

Sample viewing medium
Video (browser)

What I did
Prioritize monthly data; conceptualize new visual representations, refresh recurring ones; develop required graphics; stylize the text of key phrases for at-a-glance comprehension

Delivery medium
Multiple: PowerPoint, PDF and web browser

Tools used
OneNote, Photoshop, Illustrator, PowerPoint

Sample viewing medium
Web browser

What I did
Concept, script, design, graphics, production

Delivery medium
PowerPoint Show

Tools used
Photoshop, PowerPoint

Sample viewing medium
PowerPoint Show (download)

What I did
Concept, script, design, graphics, production

Delivery medium
MP4 video (no sound)

Tools used
Keynote, Photoshop

Sample viewing medium
Video (browser)

What I did
Concept, script, design, graphics, production

Delivery medium
PowerPoint Show

Tools used
Photoshop, PowerPoint

Sample viewing medium
PowerPoint Show (download)

What I did
Concept, copy, design, graphics, page layout, print sourcing

Delivery medium
Laminated, double-sided card

Tools used
Word, Photoshop

Sample viewing medium
PDF (browser)

What I did
Concept, design, copy, graphics

Delivery medium
Web browser

Tools used
Photoshop, RapidWeaver, Dreamweaver

Sample viewing medium

Web browser

What I did
Concept, copy, design, graphics, posting

Delivery medium
Yammer

Tools used
Photoshop

Sample viewing medium
Web browser

What I did
Concept, design, copy, graphics

Delivery medium
Facebook

Tools used
Photoshop

Sample viewing medium
Web browser

What I did
Concept, design, copy, graphics

Delivery medium
Web browser

Tools used
Photoshop, RapidWeaver, Dreamweaver

Sample viewing medium
Web browser

What I did
Concept, copy, graphics, layout, interactive design

Delivery medium
Web browser

Tools used
InDesign (with in5 plugin), Photoshop, Illustrator, Dreamweaver

Sample viewing medium
Web browser

What I did
Concept, copy, design, graphics, page layout

Delivery medium
PDF

Tools used
Word, Photoshop

Sample viewing medium
PDF (browser)

What I did
Concept, copy, design, graphics, publishing to SharePoint

Delivery medium
Web browser

Tools used
Word, Photoshop, SharePoint

Sample viewing medium
PDF (browser)

What I did
Concept, copy, design, graphics, publishing to SharePoint

Delivery medium
Web browser

Tools used
Word, Photoshop, SharePoint

Sample viewing medium
PDF (browser)

What I did
Research, section outline, writing, graphics, production

Delivery medium
Paper, 3-ring binder

Tools used
Microsoft Word (using a self-developed, macro-enabled technical writing template called EY/Manual)

Sample viewing medium
PDF (browser)

What I did
Concept, copy, design, graphics

Delivery medium
Card stock

Tools used
InDesign and Photoshop

Sample viewing medium
PDF (browser)

What I did
Concept, design, graphics

Delivery medium
Electronic

Tools used
Photoshop

Sample viewing medium
Browser

 
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Praise.

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Einstein photo by Andrew George; Light bulb photo by Rishabh Dharmani (Both Unsplash.com)

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